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As discussed in the "Industry Comparisons" section,
there are some free advertising-supported products available.
There are other companies that offer "low budget" products
by reducing the quality. The most common method is "over-subscription" of
the service and/or bandwidth. Simply stated, companies offering
large-capacity rooms for a low price are assuming that the
capacity will not be used. We believe that is a poor strategy
and does not respect the customer's needs. This section will
look more closely at those two aspects.
- Oversubscribing the service is when a company has a limited
number of concurrent users available from their supplier.
They may have a 500-user license but sell 5,000 seats hoping
that no more than 500 will try to access the system at any
one time. In this example, the 501st person is out of luck,
even if no one is in their particular room. This is similar
to when an airline sells more seats than the jets can accommodate
because they assume some travelers will not show up. Voxwire™
does not oversubscribe the service. Every seat if fully funded.
A company offering a voice product should always post their
service subscription ratios. It makes a huge difference if
you are going to sell the product to companies that must be
able to count on the service.
- Oversubscribing the bandwidth is when a company sells more
customers than their fixed bandwidth can accommodate. Bandwidth
is the size of the "pipeline" through which the
product passes. Using the airline analogy further, multiple
jets can take off from the same runway as long as they are
not doing it at the same time. Similarly, over-subscription
of the bandwidth is an acceptable procedure because people
will not be using the voice product 24 hours a day. For a
global company like Voxwire™, at any given time, half
of the world is asleep and not all of the customers who are
awake will be using the service. Also, because we offer a
business-class product, bandwidth demand will relax in the
evening which is prime time for consumers. Companies that
offer primarily a consumer-version product concentrate all
their demand in the evening. Voxwire™ is known for the
industry's best quality because we fund the necessary bandwidth
for dependable global access 24 hours a day, 7days a week.
The Economics of Bandwidth
As you compare VoIP offerings, you can easily determine whether
or not the offer makes sense using their own prices and capacity.
For example, with a quick Internet search for Tier-One connectivity,
you will find that a quality T-1 bandwidth connection costs
about $1000 per month. There are cheaper providers, but they
are Tier 2 and 3 connections that do not accommodate the high
quality throughput required for high quality voice packet transmission.
A T-1 has a capacity of 1544 concurrent kilobits per second
(kbps). About 25% of that is used for peaks; so only 75% can
be calculated for concurrent usage leaving only 1158 kbps for
voice transmission. Quality voice transmission requires about
15 kbps. That means that a T-1 can support about 150 simultaneous
users (capacity divided by the quality setting). If you divide
$1,000 by 150 you will see that it costs about $6.50 per user
per month for fully subscribed bandwidth. Please note, that
is the cost per "user" not per "room".
A 50-person room would cost $325 per room per month. So in
order for a company to offer a 50-seat room for $15 per month
($180 per year) they would have to oversubscribe about 22 to
1 with nothing left over for operations. After commissions,
royalties, merchant charges, taxes, co-location, servers, insurance
and personnel, most of these companies budget about a $1 per
month per room for bandwidth which is a 350 to 1 over-subscription
rate. We have found that most companies offering these services
also cut the voice quality down to bare minimum levels that
result in broken transmissions. This causes significant customer
dissatisfaction and high cancellation and dropout rates. If
they are using a yearly sales model, they collect all the money
up front, then face dissatisfied customers who demand their
money back or issue a "charge-back" on their credit
card.
If they are also offering video, application sharing, and full-duplex,
the bandwidth consumption can easily triple. if not quadruple.
These make appealing offers to the uninformed, but, like the
so-called free advertising-based programs, they do not create
customer satisfaction.
Voxwire™ does not believe that is good business. We
will gladly provide demonstration opportunities so you can
test the MeetingRoom to your complete satisfaction before you
make a purchase decision. You will always be able to count
on the bandwidth necessary for superb quality when you need
it.
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